Discover a new spaghetti sauce, and make $600 million

Malcolm Gladwell: Happiness, marketing and spaghetti sauce

In this video, you will see Malcolm Gladwell describe:

  • How to discover a previously undiscovered niche
  • Why consumers and clients may say they want one thing, but not realize they actually want (and are willing to pay for) another
  • Why the supermarket shelf went from 2 types of spaghetti sauce in the 1980s to 36+ types now

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